What is RPR?

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NAR’s exclusive online real estate database: REALTORS® Property Resource (RPR) offers a variety of resources in the areas of communication, technology, education, and advocacy. Below you will find a list of its main features and benefits.

Features:

  • New! Integration with zipForms®
  • Dynamic mapping of school zones, neighborhoods, cities, and more
  • Demographic, psychographic, census, and lifestyle information
  • Tax assessment information
  • On-the-go access with RPR Mobile™
  • Commercial consumer spending and tapestry data

Benefits:

  • No third party investors or silent partners.
  • No third party or public access—RPR is made exclusively for REALTORS®
  • The cost is included in yearly NAR dues, so it won't cost you extra
  • Tools are available for many different specialties, including Brokers, Appraisers, and MLS-subscribers.

How do brokers and managers benefit from RPR?

RPR offers broker and managers:

  • Company branding - Customize RPR to reflect your organization's unique brand. Your brand is also prominently displayed on RPR agent-generated reports.
  • Market intelligence - Create customized market activity reports that include productivity, listing, sales, and market share metrics.

What does RPR offer agents?

  • Tools designed for and by REALTORS® like Comps Analysis and Property Investment Analysis
  • Maps and the data to back them, including demographics, flood maps, and school attendance zones
  • Client-friendly school reports and property flyers—to name a few

Learn more about RPR firsthand

The day begins with an informative session focusing on RPR Commercial and the wealth of property and consumer data available— this is a must attend session for any REALTOR® looking for additional insights into the commercial marketplace. In addition, brokers and managers should attend the RPR Broker Tools session starting at 11:15am, which includes lunch. Hear about the RPR tools designed for your company. And, at 1:00 p.m.  agents will be provided with an in-depth look at RPR tools they can use in their business dailyRead more details and RSVP for one session or the whole day! This event is FREE to REALTOR® members.

Get a head start!

See what other REALTORS® are saying about RPR. Visit the blog and learn how else this tool can help you and your business.

 

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