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"How did you get my name?" Easy marketing from just one question

By asking prospects this simple question, you’ll learn if your hard-earned marketing dollars are working. I used to throw thousands of dollars at print and online ads for my real estate business, believing they’d give me exposure and bring more clients through the door than I could handle. I watched …

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Starting a Brokerage? 7 Questions to Consider

People start real estate brokerages for several reasons. Maybe they’ve cultivated a strong client base and efficient ways to work with them. Maybe they have a passion for the industry and want to dedicate their life to it. Maybe they seek independence and growth. Whatever the reason, there are seven …

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Find Your Dream Team in 2016

This article was previously published in an October 2015 issue of NAR's REALTOR Mag.  Many broker-owners include recruitment goals in their annual business plan. But what steps, if any, are brokers or designated recruiters taking to involve managers and current agents in those goals? You should get their feedback if …

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