Do I have to include the registered trademark (®) whenever I use the term REALTOR®?

Home | FAQ | Do I have to include the registered trademark (®) whenever I use the term REALTOR®?

Yes. To protect the exclusiveness and integrity of these marks, you have an obligation under the Trademark Protection Program to notify the public of the marks' special meaning by your proper use of them. The marks are valuable assets, but will only remain valuable as long as they continue to distinguish members of NAR from nonmembers. Most news media will not use all caps or registration symbols in news or feature articles. However, all advertisements should be submitted and printed with all caps and the registration symbol. For more information on how to properly use the REALTOR® marks, click here.

 

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