4 Must-Reads for REALTORS®

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Along with the top three books mentioned on the Inman Select blog, we've added one of our favorites as well.

A new year is upon us, and many of us have made resolutions, set goals and pledged to have a great year in real estate. But only 9 percent of us actually accomplish those resolutions. Clearly, the remaining 90-plus percent would welcome more assistance and motivation. I’ve recently come across three books that I feel will help my Realtor partners stay on track to have their best 365 days in real estate yet.

Check them out, and starting moving like there’s fire under your feet!

Real Estate Success in 5 Minutes a Day: Secrets of a Top Agent Revealed by Karen Briscoereal-estate-success-in-5-min-book-cover-updated

Each page contains a new theme or “lesson” that can be read in about five minutes. The lessons vary from Prospecting from A-Z ( March 11), Leverage Market Knowledge” (Aug. 10) and “Sorry Seems to be the Hardest Word” (Oct. 18).

Karen Briscoe, a top agent at Keller Williams in McLean, Virginia, and veteran of the real estate business since 1981 recently published a book that will resonate with new agents and seasoned professionals alike. The book’s organization is extraordinary. Trying to absorb an entire real estate book can be like drinking water from a fire hose, but Briscoe’s is divided into 365 “daily chapters” for the course of an entire year.

Each story in the book offers a takeaway for immediate action that will enhance your real estate knowledge.

Never Eat Alone by Keith Ferrazzi

never-eat-alone

This book is not real-estate specific, but instead encompasses what we really do: build and expand relationships. I think we can agree that the larger circle of warm relationships we have, the greater opportunities for referrals and business expansion. Never Eat Alone talks about specific strategies and the right mindset to connect and build a massive database or referral partners.

We all know those “connectors” in our lives, but how did they build that network?

This book discusses how we can create a “win/win” scenario so that it isn’t always about what we want, but instead making sure that important people in our lives get what they want as well.

Through these relationship-building strategies you will never eat alone, as “invisibility” is far worse than failure when it comes to life and business.

Your 1st Year in Real Estate by Dirk Zeller

your-first-year-in-real-estate

This great book can help any new agent get off to the right start. Once a REALTOR® passes their necessary tests and heads out to to join a brokerage, the real work starts.

Blessed with the ability to create your own business strategies, work your own hours, and the potential to earn a great living, getting off on the right foot in real estate is a must. This book answers questions such as:

  • Selecting the right real estate company
  • Finding mentors
  • Staying on top of the real estate climate

Having vast market knowledge, and knowing the right things to say in a sales call or face-to-face meeting with clients and prospects is powerful.

And one book from one of our very own ABoR Academy instructors...

Let the Seller Beware: The 32 Buyer Outs in the Texas Real Estate Contract by Reba Saxonlet the seller beware

Academy award-winning instructor Reba Saxon outlines and explains the entire Texas Real Estate Sales Contract for the resale of one-to-four family residential properties. The book also includes all related addenda explained by a seasoned negotiator. It would benefit any agent, broker, buyer or seller of residential property in Texas to know their contract as it is THE most important document in a real estate agent’s briefcase.

Learn about the Texas Real Estate Contract firsthand!

ABoR members can attend Reba's course on Seller Beware: 32 Buyer Outs in the Texas Real Estate Contract for $90 on March 22 at the ABoR Headquarters. Select the course from the calendar and register. 

TREC #30678 | Provider #0001, TAR

 

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