ABoR President Aaron Farmer Featured in ABJ

Home | Press | ABoR Blog | ABoR President Aaron Farmer Featured in ABJ


The following is an excerpt from the Austin Business Journal February 11 article "New ABOR president made name going against tide."

Aaron Farmer, the 2016 president of the Austin Board of REALTORS®, proves that the industry — at least locally — has thrown off the biases of the past.
One of the first and most prominent Texas real estate agents to promote discount brokerage, he was shunned by some for years. Farmer also was front and center in a U.S. Department of Justice and Federal Trade Commission investigation into whether the Texas Real Estate Commission was adopting rules and regulations that likely would eliminate discounters and essentially maintain the status quo of 6 percent sales commissions collectively for buyers' and sellers' representatives.

But times have changed in the formerly staid residential real estate industry. Today, Farmer leads the 11,350-member professional organization in Central Texas — and he's won over many former adversaries.

"The world is run by people who show up," Farmer said in an in-depth recent interview with me. "I just showed up and people said, 'You're not such a bad guy.'"

After several years of climbing the leadership ladder at ABoR, Farmer was installed as its president in January and he's excited to see what can be accomplished this year.

"I'm a big picture guy. I'm not a micromanager," Farmer said. "I want to dig into diversity within our Realtor community and within the larger community — we strive for diversity that's not just about race and gender but also diversity of business models."

He knows firsthand about the challenges of breaking the mold when it comes to real estate.

Read about Aaron's challenges as a newcomer to real estate in the 90s, the struggles he overcame in starting his own business, and where he stands now.

Click here for a full version of the ABJ article.


Please Log-in