Market your designations the right way

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This post was previously published in the Texas Association of REALTORS® April 2016 blog.

You get a lot out of knowledge out of the designations and certifications you’ve earned, but are you really using them in every way you could? Start making them a part of your marketing plan with these tips.

Spell it out. If you’re using the acronym after your name in your signature block, spell it out instead. Many people don’t know what the acronyms stand for, and it will be more effective marketing when people see you’re a Real Estate Negotiation Expert instead of wondering what "RENE" means.

Think beyond your signature block. When you communicate with prospects and clients, point out those acronyms and how having them makes your services more valuable. Of course, you can do this during a conversation, but you can also put these details on your website or in your listing presentation presentation packet. For example, you could say, “I’ve earned the Military Relocation Professional certification, which means I know how to help current and former members of the military take advantage of military benefits when buying a home.”

Use your designation’s ready-made marketing materials. Did you know that many designations and certifications come with free, ready-made marketing materials? Once you’ve earned your designation or certification, you gain access to these materials that may include postcards, web banner ads, and fliers. Visit the Designations & Certifications section of to find direct links to several designations’ and certifications’ home pages for more information.

ABoR Designations and Certifications

Thinking about adding a designation or certification to your profile? The ABoR Academy offers several different designation and certification courses. Here's what we have on deck this summer:

Course Description Start Date
GRI Real Estate Brokerage (4 Day Class) 05/11/16
New Home Construction & Buyer Representative 06/08/16
Pricing Strategies: Mastering the CMA 06/14/16
GRI Finance (4 Day Class) 06/15/16
Agency Issues Impacting Property Managers and Leasing Agents 06/23/16
The Essentials of Residential Leasing 06/23/16
Marketing and Leasing Residential Properties 06/24/16
The TAR Residential Lease Agreement 06/24/16
GRI Real Estate Marketing (4 Day Class) 07/13/16
GRI Real Estate Brokerage (4 Day Class) 08/10/16

Please note: Academy course dates are subject to change. Please view the calendar for the most current course information. Visit descriptions for details about the courses.


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