More leads. More visitors. More calls. Our energy at the start of the year is at its peak. We want to do everything possible to get more eyes on our business and we want results now.
But marketing can be a slippery slope. Too many activities and you lose track of the end result, and even worse you could wind up blowing the budget by Q2. Not enough marketing and your analytics won’t budge.
So where do you start? Let’s review what it takes to refresh your marketing plan and attract more clients now.
- Focus on your personal brand – Chances are your name already comes up on a Google search, but you shouldn’t leave it to just that. Get your name out there. Create accounts if you haven’t already on LinkedIn and Facebook. Have you completed your agent profile on Realtor.com®? This tool is free for members and allows for you to be easily found online and through ABoR’s Find a Member portal.
- Start a blog. There’s nothing that buyers and sellers desire more than fresh and relevant information about their desired neighborhood —and there’s no one better to deliver this information than you! Start a blog and post regularly about the market and news that interests homeowners. You can share blogs on social media and include them in your emails to clients. Be aware the blogging is a time commitment if you really want to see results. If you’re flying solo, aim to blog at least twice a week. If you have a team, you can ask for their participation and blog more frequently.
- Keep in touch using e-newsletters. Your clients are a valuable source for referrals. If you haven’t already, send a weekly or monthly e-newsletter on information that interests your clients. You can repost blogs and articles, and share market and neighborhood stats. The National Association of REALTORS® (NAR) has an excellent content resource library intended for sharing information with clients, and it’s free to use.
- Use the power of social media marketing. Are you taking advantage of social media to market your listings? If you are, are you getting the intended results? Not only can use social media to connect with past and current clients, but you can unveil a whole new avenue for real estate marketing. Take a look at these 21 tips and learn new ways to market listings on Facebook, Twitter, Pinterest, and more.
- Stay abreast on the latest news and trends. It doesn’t make sense to continue with the same marketing plan if the times have changed. Clients are getting their information online before they even contact you, so it’s important to constantly stay on top of REALTOR® marketing to know the most effective ways to promote your business. Check out NAR’s sales and marketing field guides and Inman’s 2016 marketing trends to get you started.