The ABoR Board of Directors voted to terminate its listings syndication relationship with Trulia. As of October 1, ABoR no longer facilitates the syndication of brokers’ listings to Trulia.
Here are three questions that help address and explain the Trulia syndication change:
- Why has this occurred?
Zillow acquired Trulia February 2015. While both brands have remained separate, this change is part of the integration of both brands to have common data and lead forms. Zillow Group has advised ABoR that Trulia will be unable to fulfill the terms our content licensing agreement and data integrity standards. Publisher websites must agree to ABoR’s data integrity standards in order to be listed as a syndication option through ABoR.
- My seller has instructed me to advertise their listing on Trulia. What should I do?
Whether or not you should advertise your listings on any advertising site is a decision made by you or your broker. Please contact the advertising site directly.
- I’ve selected syndication for my listings in Matrix add/edit. What websites does that affect?
Selecting syndication will send the listing to any of the publisher sites that your broker has opted in to via ABoR. As of October 1, the available publishers are Homes.com and Real Savvy. We will notify members if a new publisher becomes available.
ABoR will continue to provide listing data to realtor.com, TexasRealEstate.com, and other REALTOR®-affiliated websites. We remain committed to finding the best ways to help members market their listings, provide consumers access to information, and introduce new technologies to support our members’ businesses.