ABoR Blog

Home | Business Planning

Social Power: Conquer internet and social media marketing

Statistics show that almost all home buyers and sellers are using the internet and social media, yet most REALTORS® are still unaware of how to take advantage of some of the most effective internet marketing tactics. Too much technology tools and resources are overwhelming, and REALTORS® often find themselves at a loss, …

Read More »

Marketing Who You Are vs. What You Do

When crafting a tagline for your branding, decide whether you want to be known for your expertise or your actions. Your tagline is the part of your marketing that tells people why they should do business with you, but too many real estate professionals misuse it as another place for …

Read More »

Lose the Sales Pitch and Motivate Homeowners to Sell

sellinghomes

This post was previously published in the January/February 2016 issue of REALTOR® magazine. If you’re in a market where the number of homes for sale remains stubbornly low, you could try to convert more owners into sellers. But whether your goal is to land more listings or expand options for …

Read More »

"How did you get my name?" Easy marketing from just one question

By asking prospects this simple question, you’ll learn if your hard-earned marketing dollars are working. I used to throw thousands of dollars at print and online ads for my real estate business, believing they’d give me exposure and bring more clients through the door than I could handle. I watched …

Read More »
 

Please Log-in