Why the Census Matters
The census is a population count required by the U.S. Constitution once every 10 years, to count every resident – regardless of origin or legal status – in the United States. The census counts everyone living in the country in order to provide an accurate population count that is used as the basis for reapportioning congressional seats, redistricting at all governmental levels, and determining how to distribute more than $675 billion in federal funding annually among the states and communities for the next 10 years. These federal dollars support our local schools, healthcare services, transportation infrastructure and systems, and much more.
Data from the 2020 census will set the foundation for important federal, state, and local changes that will impact REALTORS® for the next decade.
What's at Risk?
Being undercounted by even one percent in 2020 is estimated to cost Texas at least $300 million a year in lost federal funding. The United Way of Greater Austin estimates that in Central Texas, a one percent undercount of the population could translate to $25 million in lost revenue per year. That means Central Texas could lose at least $250 million in federal funding over the next 10 years.
“If you’re marketing your town as a great place to live with plenty of reliable services and amenities, the 2020 census should matter to you.” – National Association of REALTORS®
Here's What You Need to Know
You Can Still Respond
Census Day was on April 1 and every home should have received an invitation to participate in the 2020 Census. However, it’s not too late! In response to the COVID-19 pandemic, the U.S. Census Bureau has adjusted their operations and extended the self-response deadline to October 31*.
April 1 is a reference date, not a deadline to respond. When you respond online, by phone, or by mail, count everyone living in your home as of April 1.
Three Ways to Respond
The 2020 Census is happening now and you have three options for responding:
Taking the Census is easy, learn more about completing the 2020 Census.
Trouble Finding Your Census ID?
Didn’t receive an official Census Bureau invitation by mail or can’t find your reminder postcard with your unique Census ID? Not a problem, you can still complete your 2020 Census online at my2020census.gov!
You can still respond online without your 12-digit Census ID. Visit the online form and select "Start Questionnaire." Below the ID field, choose the link that says, "If you do not have a Census ID, click here."
What to Expect
📅 March 12–20: Invitations Mailed. An invitation to complete the 2020 Census online was mailed to every household.
📅 March 16–24: Reminder Letters. A reminder letter was mailed to complete the 2020 Census.
📅 March 26–April 3: Reminder Postcards. A reminder postcard was mailed.
📅 April 8–16: Hard Copy Census Mailed. Another reminder letter and paper questionnaire was mailed.
📅 May 11–18: Final Postcards Mailed. A final reminder postcard will be mailed.
📅 October 31*: Self-Response Deadline. Online, phone, and mailed self-response deadline.
*The October 31 extended deadline from the U.S. Census Bureau must still be ratified by Congress. If not ratified by Congress the current self-response deadline is August 15.
What to Share on Social Media
There is a lot at stake in the 2020 Census, and Central Texas can't afford an undercount. Essential neighborhood resources like street improvements, school lunches for children in need, and housing for seniors and families will all be gained or lost because of the 2020 Census.
Help spread the word and ensure you, your family, neighbors, friends, and clients are all counted. Through your social media networks, you can make a difference. Use this downloadable image and one of the statements below to easily spread the word throughout your network, and this ATX Census flyer (also available in Spanish) that you can add your logo to and share with your clients.
- Help shape the future of your community by completing the 2020 Census by August 15! Learn more about why your response matters at abor.com/census.
- Make sure you and everyone you know is counted in the 2020 Census to ensure your community receives the resources it needs for the next 10 years! Learn more about how being counted impacts your community at abor.com/census.
- Help support your local schools and the roads to those schools by completing the 2020 Census by August 15! The 2020 Census will determine how more than $675 billion in federal funding is annually distribute among the states and communities for the next 10 years. Learn more at abor.com/census.
- Make sure Central Texas is properly represented in Congress by completing the Census by August 15! The 2020 Census will determine how many congressional representatives Texas gets for the next 10 years. Learn more at abor.com/census.
- Make sure Central Texas gets its fair share of funding and representation by completing the Census by August 15! The 2020 Census will determine how federal funds are distributed and will impact how congressional, city council, and school district lines are drawn for the next 10 years. Learn more at abor.com/census.
Find more shareable images and graphics to use on your social networks.
Be the Source of the Source
Learn more about the 2020 U.S. Census by visiting 2020Census.gov. Get the facts, learn how to respond, understand why your response matters, take the pledge, and learn how you can help get a complete and accurate count.
Texas REALTORS® is an Official Census Partner. Learn how the Census affects REALTORS®, how to participate, and how your data is protected.
Get involved locally through the Austin-Travis County Census 2020 efforts to achieve a full and complete count for Central Texas. Learn how the 2020 Census could impact your community and how you can get involved in your neighborhood to help get a complete count.