Meet Austin's Real Estate Tech Accelerator

REACH Labs is your gateway to the tech innovation happening in Austin’s backyard and beyond. Through this tech accelerator, ABoR members are discovering and shaping emerging technologies for agents, brokers, and entrepreneurs.

Here's how YOU can get involved:

  • Attend an Innovation Showcase event. This live, quarterly series gives you a front-row seat to weigh in on “Shark Tank”-like pitches from rising startups. Give in-the-moment feedback and connect directly with your favorite companies in our REACH Labs Connection Dashboard to discuss potential partnership or investment opportunities.
  • Become an ABoR Tech Ambassador. Are you well-connected with Austin’s startup scene? Keep an eye out for companies you think will be the next movers and shakers in the real estate industry and send them our way. Apply in the Member Portal!

Reach Scout Referral Form Abor.com 960×540

Know about a great tech company others should know about? Fill out this form to send them our way!

Reach Tech Ambassador Abor.com 960×540

ABoR Members: Represent your industry as an ABoR Tech Ambassador!


Past REACH Labs Participants


Plunk


Learn more about Plunk, past REACH participant, here!


Landis


Learn more about Landis, past REACH participant, here!


CrowdHealth


Learn more about CrowdHealth, past REACH participant, here!


Honeyydo


Learn more about Honeyydo, past REACH participant, here!


Jointly


Learn more about Jointly, past REACH participant, here!


homebldr


Learn more about homebldr, past REACH participant, here!


TourZazz


Learn more about TourZazz, past REACH participant, here!


Leahy Lending


Learn more about Leahy Lending, past REACH participant, here!


Frequently Asked Questions

REACH Labs is an Austin-based tech accelerator that gives ABoR members a seat at the table in discovering emerging technologies for the real estate industry. From participating in live Innovation Showcase pitch events, to scouting for leads as an ABoR Tech Ambassador, to exploring possible benefits or investments for your business, REACH Labs is a gateway to the entrepreneurial innovation happening in Austin's backyard and beyond. REACH Labs is a local extension of the National Association of REALTORS® REACH program. In 2021, ABoR was chosen by NAR as one of four REALTOR® associations across the U.S. to develop and pilot a local extension of NAR REACH.

The REACH Labs Innovation Showcase series gives youa seat at the table in discovering emerging industry technologies and can't-miss strategies for a thriving career and business. You’ll hear rapid-fire pitches from three emerging tech companies and give live, in-the-moment feedback on each pitch. After the event, you’ll have the opportunity to follow up with each company to ask questions, request more information, schedule a meeting, and more.

After attending an Innovation Showcase event, you can use our REACH Labs Connection Dashboard to provide feedback, get more information, and request a meeting for potential partnership or investment opportunities.

  • From participating in live Innovation Showcase pitch events, to scouting for leads as an ABoR Tech Ambassador, to exploring possible benefits or investments for your business, REACH Labs is your gateway to the entrepreneurial innovation happening in Austin's backyard and beyond.
  • Take a seat at the table in discovering emerging technologies for the real estate industry.
  • Provide feedback that helps emerging real estate technologies and startups develop agent-friendly products and tools.
  • REACH Labs connects you with nearly 20,000 real estate professionals across Central Texas – a rapidly evolving hub for tech innovation and growth.
  • Our Innovation Showcase series gives you the opportunity to get live, in-the-moment feedback on your pitch presentation, then continue the conversation 1:1 with attendees through our REACH Labs Connection Dashboard.
  • Take advantage of our REACH Labs Connection Dashboard to coordinate follow-up calls for new customers and perhaps potential investors. ABoR members can provide feedback and insights to widen your audience.
  • Introductions can be made on a large scale and have the potential of expanding to a national REALTOR® audience that is more than 1.5 million members strong.
  • Keep the conversation going and stay in front of 20,000 ABoR members all year long by becoming an ABoR Affiliate member.
  • Represent ABoR as a scout for emerging real estate technologies and tools. Help bring cutting-edge technologies and solutions to our members through our Startup Referral Form.
  • Connect Austin real estate professionals with the growing tech startup community right here in our backyard.
  • Help vet and select the pitch participants for upcoming Innovation Showcase events.
  • Get FREE registration to our quarterly Innovation Showcase events.

Apply to be a Tech Ambassador here!

All you have to do is keep your eyes open for great tech and, when you find it, fill out a short form to send it our way. We will give you the training to identify a great startup and the tools to easily refer it to our attention for further review. Apply to be a Tech Ambassador here!

Absolutely! Anyone can refer a startup company through our referral form.

In addition to our ABoR Tech Ambassadors, we're actively conducting outreach to local incubators, universities, chambers of commerce, and more to encourage startup pitch applications. For more information about REACH Labs, email Christine Wren at cwren@abor.com.

NAR REACH is a real estate industry growth accelerator created by Second Century Ventures, a global technology fund backed by NAR. NAR REACH leverages over 100 worldwide bilateral partnerships in 85 countries and an unparalleled network of executives within the commercial and residential real estate marketplaces. For more information, visit NAR-REACH.com.