With consumers producing over a million monthly Google searches for REALTORS®, the need to be easily found online is important more than ever before. Emails, online ads, and direct mail tactics aren’t enough to get your brand to appear at the top of the Google search. So, what will? In this blog, we’re discussing why building your personal brand and agent profile online are critical to REALTOR® success. Not only do you want to avoid being Casper in the midst of online results, but you also want improve lead generation and keep your phone ringing.
According to the National Association of REALTORS®’ (NAR) 2013-2014 REALTOR® Technology Survey 72% of REALTORS® own their own websites, but not many invest the time to update them regularly. In fact, a whopping 50% of agents and brokers spend only 5 hours a month updating their websites. Knowing about consumer Google searches, why aren’t we seeing a significant increase of online profiles? Many say there’s no real return on investment, but we have to think there’s a missed opportunity here.
2 Steps to Ghostbust Your Brand
- Start with what’s working for REALTORS® now.
Today’s customers want to learn about you before picking up the phone. It’s no surprise that 92% of consumers read reviews to judge a business and 40% form an opinion just by reading 1-3 reviews. Putting yourself out there whether it’s showing your bio on LinkedIn, engaging conversation on your personal blog, or collecting reviews and recommendations helps consumers learn about you and your business. Personal branding creates a web presence that allows you to be found and build connections with your clients and consumers.
- Use realtor.com to pull the sheet off your ghost profile.
Realtor.com just released a great tool for creating your agent profile to easily manage and shape your personal branding and online presence. The agent profile not only lets you publish a bio with your accomplishments and expertise, but it also includes a great space for your clients to give you transaction-based ratings and reviews. New to real estate? Get recommendations from friends, family, and colleagues to start building your online portfolio of who you are and how you work.
Your story, your work, and your successes are all in one place, easily found by search engines and shared on social media. The agent tool builds your brand; markets you and your listings; and helps repeat and referral business get better and better.
Get started for free today! Visit realtor.com/realestateagents, search your name, view your profile, and “claim it.” You will need to know your MLS and MLS identifier in order to complete the sign-up process.