Social Media Rules for 2020

Fact: as less people are outside, more people are online—and everyone is looking at their screens more than ever. Now is a good time to audit your social media and make sure it’s doing the most for you. Here are some simple tips on what you can do to amplify your personal brand’s online presence without spending any money on the four platforms we recommend you use the most: Facebook, Instagram, LinkedIn, and Twitter.

Good Tips for All Accounts

  • Clients want to know who they’re doing business with, and they will be looking you up on social. We recommend setting your profile to public because…what do you have to hide, right? If you do have a social media profile set to private that has an obscure handle (ex. @crazybaby), create a professional account that reflects the best you. And, you might want to change your private profile’s obscure handle anyway.
  • When it comes to social media handles, think of yourself as a brand and choose just one handle that is, preferably, not too long. For example, @jillsmith should be your handle on Twitter, Instagram, and part of the vanity link on your LinkedIn and Facebook.
  • Just like handles, the same philosophy applies to your profile photo. Be like Oprah: pick one photo of yourself and use it everywhere. It will reinforce your personal brand and prevent people from getting confused.
  • Make sure your contact information is searchable and on every platform! That means you should list your phone number and current email address in the bio section.
  • Resharing is not a good content strategy. It’s important to remember that original content is always king because readers see you as a thought leader. Sure, it’s great to curate and share third-party article and memes, but when you create an original article, graphic, or video, you can brand it how you like and add your values and opinions, which increases your clout.


LinkedIn should be your digital Rolodex (remember those?) that’s treated like your professional treehouse. After meeting someone and getting their card, add that person to your contacts on LinkedIn, and remember to send them a message reminding them how you met. Continue to build and cultivate your network by logging in regularly.

  • Are you blogging? Be a thought leader and make sure to repurpose your content on LinkedIn in the Articles section. Content gets shared with your contacts’ contacts, so you’re guaranteed to get readers from far and wide, especially if you are writing about timely, newsworthy topics.
  • Network with like-minded professionals by finding LinkedIn groups—and then join the conversation.
  • Like Twitter and Instagram, posts on LinkedIn should have a hashtag and people actually follow these. Just make sure to keep your posts on LinkedIn professional, as it’s attracting an audience looking for content that’s focused on their business.
  • Login regularly and make the most of the notifications feature. “Congratulate” someone in your network for starting a new job by sending them a message, and then use it as touchpoint
  • Give recommendations to receive recommendations. If someone wrote you a great testimonial via email, ask if they would share that on your LinkedIn profile! Pro tip: take it a step further and add your testimonials on your website and use them in your marketing materials.
  • Think about your profile as an inverted pyramid and put the most important information you want people to know at the top of your profile. That means board positions, for example, should not hide at the bottom in the Volunteer section, but should shine in the Experience section.


Facebook is like an evolving scrapbook for you and everyone you know with content you curate. Use your Facebook profile as a place to share links, videos, and albums of photos with your entire network, and to keep in touch with the other people in your life.

  • Respect people's time. Realistically, most people are only reading the first two sentences, so there’s no need to write a novel. If you must write more than three sentences, break up the paragraphs so people can scan and read your post quickly.
  • Ever notice that whenever multiple people share the same article it’s more likely to turn up in your news feed? Take a few minutes each day to see what news is being shared, but then share that trending link with your own opinion. Show your critical thinking by adding your own context to the article with your network. Just don't re-share the same article multiple times.
  • While this might not amplify your online presence, this tip will give you major IRL kudos. Visit Facebook’s birthday corner on the top right to see upcoming birthdays. Then, send real cards or digital card to your clients. How classy is that?
  • Resist being political. While it might be tempting to argue and reply to someone about how you disagree with their beliefs, these actions do not go unnoticed. Keep things professional; you never know who’s paying attention.
  • Don’t forget to tag people and organizations. Those folks will see your posts, and so will your mutual followers.


News, blogs, and GIFs do well on Twitter. Use Twitter as a tool to source your news and people’s opinions, and login to find trending hashtags you can use on all of your social media accounts.

  • When possible, share your post with a photo and tag up to 10 people in the photo who might be interested in your post. Tweets with tags will get noticed, and a retweet increases your engagement. Just make sure not to spam people with information that’s not relevant to them.
  • Check the trending hashtags when you login and see if you can use them, so your tweet will have a way better chance of getting noticed.
  • Check if the digital event you’re participating in has a specific hashtag and use it in real time!
  • Twitter is a space for conversations, so keep track of your network and read their tweets, and make sure to reply to their questions in a timely manner. You can do this by creating a Twitter list in TweetDeck!


Instagram is the only social media outlet dedicated to images and short videos. It’s a space that people go to be entertained, inspired, and share visually engaging content.

  • Never put the link in the actual post. People will not go to that link, although sometimes this happens when people use a scheduling tool to blast the same content and messaging on all of their social media accounts. Post the link in your bio, the only place where links are clickable, so people will actually click them. Have more than one link? Use a bio link tool such as Linktree!
  • Don’t forget to “check-in” to a location when sharing a post. Apart from hashtags and tags, several people do searches based on location.
  • Only share your very best photos, so be thoughtful about what you share. A REALTOR’s world is highly visual. If you have a photo with poor lighting that’s out of focus, you could risk having people unfollow you and look elsewhere.

We hope you enjoyed our tips. See you on the internet!


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