President's Update: Introducing Unlock MLS and its new Mobile App!

Last month, I was fortunate enough to moderate ABoR’s 2023 Central Texas Housing Summit, which was a resounding success featuring insightful panels and economic updates from local and national experts. I want to express my gratitude to all who attended and contributed to this summit, and I’m eager to see how the knowledge shared at the event will continue to drive our businesses forward.

But that wasn’t all! You may have seen that we announced the rebranding of ACTRIS MLS to Unlock MLS and unveiled a new Unlock MLS mobile app that is fully integrated with Matrix. This transformative change is the result of careful consideration by your association leadership, extensive feedback, and an unwavering commitment to advancing your opportunities as real estate professionals in Central Texas.

For years, the MLS has served as the cornerstone of our business, but we believe it's time to unlock a new era – an era of limitless possibilities for you, your clients, and the Central Texas real estate market. The redefined brand, Unlock MLS, reinforces the vital role of REALTORS® and the MLS working hand in hand to guide Central Texans in their journey to buy, sell, or rent a home.

ABoR’s Board of Directors has listened to your survey responses, engaged in meaningful focus group discussions, and diligently considered your feedback, and with the launch of Unlock MLS, you can expect a wealth of client-facing resources that will magnify your value as an agent. We firmly believe that the MLS unlocks opportunity, but it's the dedication and expertise of our REALTORS® that bring that opportunity home for each and every client.

The centerpiece of Unlock MLS is our groundbreaking mobile app, which sets new standards in user experience and functionality. Designed with your needs in mind, this advanced app seamlessly integrates Matrix and Realist directly from the MLS, giving you a powerful toolkit to manage your business on the go.

With Unlock MLS, you can:

  • Quickly search properties: Access comprehensive property information using various search criteria such as address, map location, and more.
  • Stay on top of the market: Get real-time hotsheet activity and market statistics at your fingertips, empowering you to make informed decisions for your clients.
  • Access agent-only details: Gain a competitive edge by accessing exclusive listing details, property history, and Realist® tax data.
  • Enhance communication: Connect and collaborate with other agents, view comparables, and contact agents directly from the app.
  • Leverage social media: Automatically share your listings and open houses on social media platforms, amplifying your reach and engagement.
  • Personalize branding: Import your contacts and invite them to use your own branded app, establishing your identity and fostering client loyalty.
  • Centralize client interactions: Track client activity and communications in one place, streamlining your workflow and enhancing customer service.

Unlock MLS is more than just a name change; it represents a bold leap into the future, aligning our association with the cutting-edge tools and resources you need to thrive in a dynamic and ever-changing real estate landscape. As your 2023 President, I am incredibly proud to lead an association that continually strives to elevate the real estate profession and equip its members with the tools they need to excel. Unlock MLS is just one more step in our ongoing commitment to your success. I encourage you to download the Unlock MLS app today and unlock the door to endless possibilities for your business.